Pink Ribbons, Inc. – DVD

$35.00

With Pink Ribbons, Inc., filmmaker Léa Pool sheds light on how the fight against breast cancer has led to a financial windfall for certain corporations and marketing firms. (Click to read more…)

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Description

Filmmaker Léa Pool sheds light on how the fight against breast cancer has led to a financial windfall for certain corporations and marketing firms.
“Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” becomes obfuscated by a shiny, pink story of success.” – Written by The National Film Board of Canada